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AUSTIN, Texas, BELFAST, United Kingdom, and DUBLIN, Ireland – August 5, 2025 – SNUC, a leader in small form factor computing, today unveiled its new identity: SNUC Systems. Making a bold evolution in the company’s focus: delivering AI-powered computing platforms purpose-built for the edge. This rebrand reflects more than a name change; it signals a shift in how the company shows up in the AI era.

At SNUC, the belief is clear: AI belongs at the edge, where decisions are made, where speed matters, and where trust is essential. In mission-critical sectors, AI can’t wait for the cloud. That’s why SNUC builds computing platforms that bring intelligence directly to the front lines, whether it’s a defense system, a smart factory, or a disaster emergency response system. 

With this shift, SNUC moves beyond traditional compact devices to become a purpose-built provider of edge AI systems. The company’s platforms are rugged, modular, and built to thrive in harsh, real-world environments, supporting applications in defense, manufacturing, smart infrastructure, autonomous systems, and beyond.

“Our rebrand to SNUC isn’t just cosmetic; it marks the turning point in how we show up in the AI era,” said David Kosloski, VP of Marketing at SNUC Systems. “As AI accelerates toward the edge, we’re building the platforms to make it possible, rugged, secure, and purpose-built for real-world deployment. This isn’t about chasing trends, it’s about meeting the moment with the technology that matters.”

SNUC’s mission is simple: to deliver trusted, modular compute platforms that bring AI to the edge, empowering teams to move faster, deploy smarter, and solve real-world problems with confidence. Every product is built to spec, built to last, and built for the edge.

Already deployed across high-stakes industries, SNUC’s solutions operate in:

• Defense and aerospace
• Smart factories and industrial IoT
• Retail and autonomous infrastructure
• Remote healthcare and emergency response

The edge is no longer a niche; it’s the new frontier of AI infrastructure. And with this rebrand, SNUC is sending a clear signal: the company is not just evolving, it’s leading. Backed by a growing ecosystem of partners and a reputation for execution, SNUC is positioned to define the next chapter of AI deployment.

About SNUC Systems
SNUC Systems is building the future of AI hardware at the edge, where it matters most. Formerly SNUC, SNUC designs and manufactures rugged, modular compute platforms that are secure, fast to deploy, and optimized for real-world AI workloads. From defense systems and smart factories to autonomous machines and remote healthcare, SNUC empowers mission-driven organizations with local, intelligent compute that performs when it counts.

Learn more at www.snuc.com.

Media Contact:
David Kosloski
VP of Marketing
SNUC Systems
david.kosloski@snuc.com

AUSTIN, Texas, BELFAST, United Kingdom, DUBLIN, Ireland, and MELBOURNE, Australia  – May 7, 2025 – SNUC, a global leader in small form factor computing, today announced its expansion into the Asia-Pacific (APAC) region as the next milestone in its international growth strategy. Launching first in Australia, the move positions SNUC to better serve its growing customer base in APAC, delivering localized support, rugged compute solutions, and tailored system integrations directly to the region.

With successful footholds already established in the United States, United Kingdom, and Europe, SNUC’s latest expansion aims to provide real-time support across time zones while deepening partnerships with enterprise customers operating across global markets.

Andy Penman has been appointed Vice President of Sales for Asia Pacific to lead SNUC’s efforts across the region. With more than 17 years of sales and marketing experience in the AV and IT sectors across APAC, Andy brings a deep understanding of the regional market, customer needs, and technology landscape.

“My vision is to build on the success SNUC has already had globally and localise it here in APAC,” said Andy Penman.

“With a unique suite of hardware solutions, particularly around AI at the edge, we’re in a great position to support industries undergoing digital transformation. Our goal is to establish SNUC as a trusted partner for those looking to innovate with small form factor compute and rugged systems.”

SNUC has already secured a significant healthcare project in the region with a 450-unit deployment of its AirServer Connect 3 solution. The company is also in advanced discussions with several software vendors exploring the integration of SNUC’s hardware customization into their platforms.

Initially, SNUC will introduce its core portfolio of small form factor and rugged edge systems, including its extremeEDGE Servers™, to meet APAC’s growing demand for remote, AI-ready compute solutions. Localized support, logistics, and sales infrastructure will follow as part of the second phase of regional development.

This strategic move will enable SNUC to support medium to large organizations across key industries, particularly those undergoing digital transformation, while delivering consultative support through a regional team offering both pre-sales engineering and post-deployment services.

About SNUC
Formed in 2015 and headquartered in Round Rock, Texas, SNUC, Inc. is a global systems integrator and OEM specialising in customised small form factor PCs. SNUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development and custom operating system installations. With a strong focus on delivering AI-optimised hardware, SNUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.snuc.com.

Round Rock, Texas – April 11, 2025 — SNUC today announced its Diamond sponsorship of the upcoming Scale Computing Platform//2025, May 13-15, 2025 at Resorts World in Las Vegas, NV. The  flagship event is open to IT professionals and partners, and aims to capture the spirit of inclusion with its tagline — “Let’s innovate and transform together.”

The three-day event will feature live and on-demand sessions and offer exciting networking opportunities, educational and best practices sessions, an awards ceremony, a closing reception, and much more. This year the themes for Platform//2025 sessions include virtualization and hybrid cloud computing, edge computing, and IoT, cybersecurity and data privacy, storage, networking and 5G, sustainable and green computing, and partners building a business with Scale Computing.

This year, Platform//2025 will also offer two on-site certification courses before the event: SC//Platform Beginner Certification and SC//Platform Expert Certification. Both courses include hands-on learning, enabling participants to follow along with the instructor and apply newly learned skills within the platform.

“Being the diamond sponsor of Platform//2025 is the perfect extension of our shared mission to transform edge computing for enterprise businesses,” said David Kosloski, VP of Marketing at SNUC. “Our partnership, combining Scale’s SC//Platform with our compact, high-performance PCs deliver next-gen solutions that are reshaping how businesses can operate at the edge.”

SNUC is a global leader in small form factor computing, delivering powerful, customized PC solutions that are ready to deploy in any environment from the data center to the edge. With a focus on AI-optimized computing hardware, SNUC designs systems that meet the demands of modern workloads in industries like retail, quick service restaurants, industrial automation, and edge AI. Their new extremeEDGE product line offers rugged, high-performance solutions built to thrive in space-constrained, remote, or harsh environments. SNUC and Scale Computing partner together to empower enterprise businesses with a robust solution that combines the power of Scale Computing HyperCore (SC//HyperCore) with the performance and flexibility of the SNUC’s compact devices like the Onyx NUC.

Please visit the Platform//2025 event page for more information or to register for this year’s summit. Use the code “SCPF2025ADDL20” to take 20% off your registration fee. To learn more about SNUC’s involvement at Platform//2025 visit: landing.snuc.com/platform-2025.

About SNUC

Formed in 2015 and headquartered in Round Rock, Texas, SNUC, Inc. is a global systems integrator and OEM specializing in customized small form factor PCs. SNUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development, and custom operating system installations.. With a strong focus on delivering AI-optimized hardware, SNUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.snuc.com.

About Scale Computing

Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing’s products are sold by thousands of value-added resellers, integrators, and service providers worldwide. When ease-of-use, high availability, and TCO matter, Scale Computing Platform is the ideal infrastructure platform. Read what our customers have to say on Gartner Peer Insights and G2.