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Announcements

SNUC Rebrands as SNUC Systems, Making a Bold Shift Toward Real-World AI at the Edge

The new identity reflects the company's mission to deliver rugged, trusted AI computing, where it counts most.

elisa.gonzalez 5 August 2025

AUSTIN, Texas, BELFAST, United Kingdom, and DUBLIN, Ireland – August 5, 2025 – SNUC, a leader in small form factor computing, today unveiled its new identity: SNUC Systems. Making a bold evolution in the company’s focus: delivering AI-powered computing platforms purpose-built for the edge. This rebrand reflects more than a name change; it signals a shift in how the company shows up in the AI era.

At SNUC, the belief is clear: AI belongs at the edge, where decisions are made, where speed matters, and where trust is essential. In mission-critical sectors, AI can’t wait for the cloud. That’s why SNUC builds computing platforms that bring intelligence directly to the front lines, whether it’s a defense system, a smart factory, or a disaster emergency response system. 

With this shift, SNUC moves beyond traditional compact devices to become a purpose-built provider of edge AI systems. The company’s platforms are rugged, modular, and built to thrive in harsh, real-world environments, supporting applications in defense, manufacturing, smart infrastructure, autonomous systems, and beyond.

“Our rebrand to SNUC isn’t just cosmetic; it marks the turning point in how we show up in the AI era,” said David Kosloski, VP of Marketing at SNUC Systems. “As AI accelerates toward the edge, we’re building the platforms to make it possible, rugged, secure, and purpose-built for real-world deployment. This isn’t about chasing trends, it’s about meeting the moment with the technology that matters.”

SNUC’s mission is simple: to deliver trusted, modular compute platforms that bring AI to the edge, empowering teams to move faster, deploy smarter, and solve real-world problems with confidence. Every product is built to spec, built to last, and built for the edge.

Already deployed across high-stakes industries, SNUC’s solutions operate in:

  • Defense and aerospace
  • Smart factories and industrial IoT
  • Retail and autonomous infrastructure
  • Remote healthcare and emergency response

The edge is no longer a niche; it’s the new frontier of AI infrastructure. And with this rebrand, SNUC is sending a clear signal: the company is not just evolving, it’s leading. Backed by a growing ecosystem of partners and a reputation for execution, SNUC is positioned to define the next chapter of AI deployment.

About SNUC Systems
SNUC Systems is building the future of AI hardware at the edge, where it matters most. Formerly SNUC, SNUC designs and manufactures rugged, modular compute platforms that are secure, fast to deploy, and optimized for real-world AI workloads. From defense systems and smart factories to autonomous machines and remote healthcare, SNUC empowers mission-driven organizations with local, intelligent compute that performs when it counts.

Learn more at www.snuc.com.

Media Contact:
David Kosloski
VP of Marketing
SNUC Systems
david.kosloski@snuc.com

Announcements

The Story Behind SNUC: A New Name for a New Vision

Jonny Cameron
SNUC New Name New Vision Blog image

By the end of this article, you’ll be part of the movement of global, forward-thinking businesses that are deploying AI… at the edge and in real-time.

SNUC started with a shift.

Not in branding, not in marketing, but in an understanding of where computing is heading and seeing the real-world impact that this has had on our clients.

AI isn’t hanging out in the cloud anymore. It’s moving to the edge. Into factories, vehicles, cameras, satellites, remote clinics, battlefield networks, and everywhere else where milliseconds matter more than megabytes.

That’s where we’ve been heading.

So this year, we made it official. Simply NUC is now SNUC.

SNUC’s mission is to develop next-generation, intelligent hardware designed to power real-world AI applications at the edge.

Why the change?

A turning point from small form factor compute to edge AI solutions.

We’ve spent over 10 years building customizable small form factor solutions. Quietly powering mission-critical systems behind the scenes. But now the mission has grown. The workloads are heavier. The environments are tougher. The compute needs to be smarter, faster, and more reliable.

SNUC reflects that evolution. It’s shorter. Sharper. Tighter. Just like the platforms we’re building.

Our hardware is limitless. Our new brand reflects that.

We’re going all into AI at the edge. That means modular, rugged systems designed for real-world deployment. Platforms built to handle harsh conditions, tight spaces, and urgent timelines.

From edge inferencing on factory floors to autonomous vision in the field, SNUC systems are designed to show up, boot fast, and help businesses to grow.

What’s changing, and what’s not

You’ll see a bolder visual identity. A more focused message. And a growing family of edge-ready compute platforms with AI baked in.

What’s staying the same? Our commitment to custom builds, fast lead times, and a human-first approach to hardware. The service you trust is still here, just under a tighter name with an even bigger ambition.

We’re still your partner in powering edge solutions. Just now, we’re coming in with more tools, better hardware, and a laser focus on the future.

The edge is the mission

From defense systems to retail analytics, smart cities to rugged surveillance, edge AI is reshaping industries fast. Every day, we’re helping teams to deploy compute that makes decisions locally, without waiting on a distant server.

That’s what SNUC is here to do.

We engineer rugged, modular compute platforms that are secure, fast to deploy, and purpose-built for real-world AI applications. Whether on the factory floor, in the field, or at the tactical edge, SNUC systems empower mission-driven teams to act faster and smarter with local, intelligent compute that performs when it counts.

Curious how SNUC Systems can support your initiatives? Let’s talk.

Announcements

SNUC Brings AI-Optimized Edge Solutions Closer to Asia Pacific Customers

The company's continued global growth includes new APAC presence, starting with Australia.

elisa.gonzalez 7 May 2025

AUSTIN, Texas, BELFAST, United Kingdom, DUBLIN, Ireland, and MELBOURNE, Australia  – May 7, 2025 – SNUC, a global leader in small form factor computing, today announced its expansion into the Asia-Pacific (APAC) region as the next milestone in its international growth strategy. Launching first in Australia, the move positions SNUC to better serve its growing customer base in APAC, delivering localized support, rugged compute solutions, and tailored system integrations directly to the region.

With successful footholds already established in the United States, United Kingdom, and Europe, SNUC’s latest expansion aims to provide real-time support across time zones while deepening partnerships with enterprise customers operating across global markets.

Andy Penman has been appointed Vice President of Sales for Asia Pacific to lead SNUC’s efforts across the region. With more than 17 years of sales and marketing experience in the AV and IT sectors across APAC, Andy brings a deep understanding of the regional market, customer needs, and technology landscape.

“My vision is to build on the success SNUC has already had globally and localise it here in APAC,” said Andy Penman.

“With a unique suite of hardware solutions, particularly around AI at the edge, we’re in a great position to support industries undergoing digital transformation. Our goal is to establish SNUC as a trusted partner for those looking to innovate with small form factor compute and rugged systems.”

SNUC has already secured a significant healthcare project in the region with a 450-unit deployment of its AirServer Connect 3 solution. The company is also in advanced discussions with several software vendors exploring the integration of SNUC’s hardware customization into their platforms.

Initially, SNUC will introduce its core portfolio of small form factor and rugged edge systems, including its extremeEDGE Servers™, to meet APAC’s growing demand for remote, AI-ready compute solutions. Localized support, logistics, and sales infrastructure will follow as part of the second phase of regional development.

This strategic move will enable SNUC to support medium to large organizations across key industries, particularly those undergoing digital transformation, while delivering consultative support through a regional team offering both pre-sales engineering and post-deployment services.

About SNUC
Formed in 2015 and headquartered in Round Rock, Texas, SNUC, Inc. is a global systems integrator and OEM specialising in customised small form factor PCs. SNUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development and custom operating system installations. With a strong focus on delivering AI-optimised hardware, SNUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.snuc.com.

Announcements

Effortless Edge: How SNUC and ZEDEDA Streamline Secure, Scalable Infrastructure Management

Jonny Cameron 16 April 2025
Zededa SNUC Partnership

With faster insights, enhanced privacy, and improved operational efficiency, edge computing has become a vital component of modern IT strategy, enabling organizations across vast industries to process data closer to its source.

Now, thanks to a strategic partnership between SNUC and ZEDEDA, businesses can simplify and secure their edge infrastructure by combining high-performance hardware with limitless edge management solutions.

What makes this partnership unique?

SNUC’s compact, powerful edge hardware

SNUC is a leader in customized compact computing solutions, offering robust hardware designed to perform in demanding environments. Their hardware provides reliability, scalability, and optimized performance, making it an ideal choice for edge computing tasks where space and resources are often constrained. Whether deployed in remote industrial settings, urban smart cities, or IoT applications, SNUC delivers the computing power businesses need to thrive at the edge.

ZEDEDA’s open, cloud-native edge orchestration platform

ZEDEDA specializes in simplifying edge computing with its cloud-native management and orchestration platform. ZEDEDA’s solution enables businesses to deploy, monitor, and secure their edge infrastructure with ease. Built on EVE-OS, an open-source operating system curated by the Linux Foundation, this platform offers unmatched flexibility while adhering to a zero trust security model. ZEDEDA’s zero-touch management streamlines deployment, eliminating the need for on-site expertise and enabling a seamless transition to edge computing.

By combining SNUC hardware with ZEDEDA’s edge orchestration platform, businesses can now achieve unparalleled efficiency and security in their edge deployments.

How the integration benefits businesses

SNUC and ZEDEDA’s collaboration provides a comprehensive solution for managing and scaling distributed edge environments. Here’s how businesses stand to benefit from this partnership:

  • Simplified edge infrastructure management: ZEDEDA’s intuitive interface and orchestration tools allow seamless management of SNUC hardware across multiple edge locations.
  • Enhanced security and compliance: ZEDEDA’s zero trust model ensures robust protection, while SNUC’s hardware meets industry standards for secure computing.
  • Faster deployment: With zero-touch onboarding and pre-configured SNUC hardware, businesses can significantly reduce the time required to bring edge solutions online.
  • Flexibility without limitations: From hardware and operating systems to cloud environments and applications, there are no restrictions on how businesses can structure their edge operations.
  • Access to a growing ecosystem: ZEDEDA’s partner marketplace offers an extensive selection of tools and applications, enabling businesses to expand their edge capabilities with ease.

Together, SNUC and ZEDEDA enable businesses to focus on innovation rather than IT complexity.

Real-world use cases

The combination of SNUC hardware and ZEDEDA’s platform caters to diverse industries and scenarios, including:

  • Retail: Securely manage local data processing for personalized customer experiences and streamlined inventory management.         
  • Healthcare: Enable edge computing for faster diagnosis and patient care, all while maintaining stringent data privacy standards.         
  • Manufacturing: Enhance factory automation and predictive maintenance with low-latency data analysis at the edge.         
  • Smart cities: Support IoT applications such as traffic management, public safety, and environmental monitoring with scalable, reliable infrastructure.       
  • IoT deployments: Deploy edge solutions in remote or extreme environments to power applications like drone monitoring, sensor networks, and autonomous systems.        

The future of edge computing is here

Edge computing is not just a technological trend; it’s a necessity for businesses aiming to stay competitive and agile in an increasingly connected world. SNUC and ZEDEDA’s partnership exemplifies how combining complementary expertise can resolve the challenges of managing distributed edge infrastructure while enabling organizations to unlock new opportunities and efficiencies.

Explore the possibilities

Interested in learning how SNUC and ZEDEDA can transform your edge computing strategy? Discover the power of edge orchestration and secure hardware solutions today. Take your first step into the future of edge computing and request a demo today.  

Announcements

SNUC Sponsoring Upcoming Scale Computing Platform//2025

elisa.gonzalez 11 April 2025

Round Rock, Texas – April 11, 2025 — SNUC today announced its Diamond sponsorship of the upcoming Scale Computing Platform//2025, May 13-15, 2025 at Resorts World in Las Vegas, NV. The  flagship event is open to IT professionals and partners, and aims to capture the spirit of inclusion with its tagline — “Let’s innovate and transform together.”

The three-day event will feature live and on-demand sessions and offer exciting networking opportunities, educational and best practices sessions, an awards ceremony, a closing reception, and much more. This year the themes for Platform//2025 sessions include virtualization and hybrid cloud computing, edge computing, and IoT, cybersecurity and data privacy, storage, networking and 5G, sustainable and green computing, and partners building a business with Scale Computing.

This year, Platform//2025 will also offer two on-site certification courses before the event: SC//Platform Beginner Certification and SC//Platform Expert Certification. Both courses include hands-on learning, enabling participants to follow along with the instructor and apply newly learned skills within the platform.

“Being the diamond sponsor of Platform//2025 is the perfect extension of our shared mission to transform edge computing for enterprise businesses,” said David Kosloski, VP of Marketing at SNUC. “Our partnership, combining Scale’s SC//Platform with our compact, high-performance PCs deliver next-gen solutions that are reshaping how businesses can operate at the edge.”

SNUC is a global leader in small form factor computing, delivering powerful, customized PC solutions that are ready to deploy in any environment from the data center to the edge. With a focus on AI-optimized computing hardware, SNUC designs systems that meet the demands of modern workloads in industries like retail, quick service restaurants, industrial automation, and edge AI. Their new extremeEDGE product line offers rugged, high-performance solutions built to thrive in space-constrained, remote, or harsh environments. SNUC and Scale Computing partner together to empower enterprise businesses with a robust solution that combines the power of Scale Computing HyperCore (SC//HyperCore) with the performance and flexibility of the SNUC’s compact devices like the Onyx NUC.

Please visit the Platform//2025 event page for more information or to register for this year’s summit. Use the code “SCPF2025ADDL20” to take 20% off your registration fee. To learn more about SNUC’s involvement at Platform//2025 visit: landing.snuc.com/platform-2025.

 

About SNUC

Formed in 2015 and headquartered in Round Rock, Texas, SNUC, Inc. is a global systems integrator and OEM specializing in customized small form factor PCs. SNUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development, and custom operating system installations.. With a strong focus on delivering AI-optimized hardware, SNUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.snuc.com.

 

About Scale Computing

Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing’s products are sold by thousands of value-added resellers, integrators, and service providers worldwide. When ease-of-use, high availability, and TCO matter, Scale Computing Platform is the ideal infrastructure platform. Read what our customers have to say on Gartner Peer Insights and G2.

 

Announcements

How Mill Canyon Stacks Up Against Other Mini PCs

Jonny Cameron 19 January 2025
NUC_Mill Canyon NUC 14

We’d like to introduce you to the new unsung hero of everyday computing. In fact, it does such a good job at powering office productivity, embedded applications, digital signage, and interactive media… you might just forget it’s there.

Introducing The Mill Canyon NUC 14 Essential

It’s a mini PC that redefines the standards for performance, versatility, and affordability. Whether you’re powering a vibrant digital display, managing a self-service kiosk, or deploying advanced AV solutions, Mill Canyon is the essential solution for everyday computing. 

Here’s how it stacks up against other mini PCs in the market.

Compact (yet powerful)

At just 135 x 115 x 36 mm, the Mill Canyon NUC is designed to fit seamlessly into any environment, from behind a digital sign to within a POS system.

But don’t let its small size fool you.

Mill Canyon is packed with Intel processors designed to meet diverse needs, offering options including the latest Intel® Processor N150, N250, Intel® Core™ 3 N355, and the reliable Intel® Processor N97 for those seeking a cost-effective solution.Ensuring you get a device tailored to your specific needs without compromising on performance.

Compared to competitors: Many mini PCs in this category struggle to balance size and power. Mill Canyon’s innovative design ensures a compact form factor while delivering the computing power necessary for demanding applications like triple-display support and real-time AV processing.

Seamless connectivity

One of the standout features of Mill Canyon is its robust connectivity options. Equipped with Intel® Wi-Fi 6E AX211, Bluetooth® 5.3, and 2.5Gb LAN, it ensures fast and reliable connections for high-speed data transfer and smooth operations, even in demanding environments.

What makes it better?: While many mini PCs offer basic connectivity, Mill Canyon’s combination of high-speed ethernet, advanced Wi-Fi, and Bluetooth makes it a leader in ensuring seamless communication between devices and networks.

Built for flexibility

Mill Canyon is all about adaptability. With support for up to 16GB DDR5 memory and up to 8TB NVMe or 2TB SATA SSD storage, it can handle heavy workloads and store large amounts of data effortlessly.

Advanced display options

The inclusion of triple-display support via HDMI, DisplayPort, and USB-C makes it ideal for dynamic digital signage and AV applications. This allows businesses to create immersive environments with multiple 4K displays, enhancing customer engagement in retail, hospitality, or event settings.

Where it wins: Few mini PCs in its class offer this level of flexibility. Competitors often cap their storage or limit display outputs, while Mill Canyon provides unmatched scalability for various use cases.

Designed for dependability

Reliability is at the heart of Mill Canyon. Its tool-less chassis design makes upgrades and maintenance straightforward, reducing downtime. Backed by a three-year warranty, it’s built to perform day in and day out, even in challenging environments like retail, hospitality, and AV installations.

Comparison point: Many mini PCs sacrifice durability for affordability. Mill Canyon strikes the perfect balance, delivering a robust build that ensures longevity without inflating costs.

Energy-efficient performance

Mill Canyon’s low-power processors (starting at just 6W) deliver exceptional energy efficiency, making it an eco-friendly choice for businesses looking to reduce operational costs. Despite its minimal energy draw, it maintains top-tier performance, making it ideal for running digital signage, kiosks, and collaborative AV setups.

Competitive edge: Competing devices often draw significantly more power, leading to higher operational costs. Mill Canyon’s efficiency offers a clear advantage for budget-conscious businesses.

The verdict: why choose Mill Canyon?

Mill Canyon isn’t just another mini PC; it’s an efficient, affordable solution for businesses seeking compact, reliable, and high-performance devices. Whether you’re looking to elevate your digital signage, streamline your POS systems, or deliver cutting-edge AV experiences, Mill Canyon outshines its competitors with:

  • Versatility: Adaptable for various applications with robust storage, memory, and display options.
  • Seamless connectivity: Ensures uninterrupted performance with Wi-Fi 6E, Bluetooth 5.3, and 2.5Gb LAN.
  • Energy efficiency: Minimises power consumption while maximising performance.
  • Durability: Built to last, even in challenging environments.
  • Price: With systems starting at $349 – the Mill Canyon sits in the mid-price range vs competitors.

The Bonus: Customized for your needs

One of Mill Canyon’s greatest strengths is its ability to adapt to your unique computing needs. Whether you require additional storage, enhanced memory, or specific configurations for digital signage, kiosks, or embedded applications, Mill Canyon’s modular design makes it easy to customize.

This ensures you get the perfect balance of performance and functionality tailored to your business or personal applications.

Ready to get started? Find out more about Mill Canyon.

Announcements

SNUC® Appoints Jonny Smith as Global CEO & Ryan McAnlis as Chief Revenue Officer to Spearhead Continued Growth

Driving Innovation and Continued  Business Growth, SNUC Announces Strategic Leadership Changes

elisa.gonzalez 12 March 2024

Driving Innovation and Continued  Business Growth, SNUC Announces Strategic Leadership Changes

AUSTIN, Texas; BELFAST, United Kingdom; DUNLEER, Ireland —March 12, 2024

SNUC, a global leading provider of customized PC solutions, is pleased to announce strategic executive changes aimed at driving accelerated business growth. Jonny Smith has been appointed as the new Global CEO, while Ryan McAnlis joins as the Chief Revenue Officer (CRO).

Having previously served as Co-CEO, Jonny Smith has demonstrated remarkable leadership overseeing the UK / EMEA business, contributing significantly to its growth.  Now, in his role as the sole CEO, Jonny will continue to guide SNUC through its next phase of expansion and market dominance within the small form factor PC industry. 


“I am thrilled to lead SNUC at such an exciting time in the company’s journey,” said Jonny Smith. “I believe in the immense potential of customized computing solutions, and I look forward to working with our talented teams to capitalize on the growing demand for our customers.”

Aaron Rowsell, now Founder and President, will continue to guide the company’s vision on long-term product strategy and enterprise engagement.

In tandem with these changes, SNUC introduces Ryan McAnlis as the Chief Revenue Officer (CRO). Ryan brings a wealth of sales experience, having spent over 15 years in corporate and channel roles at Cisco Systems, JAR Technologies (acquired by Calnex Solutions), Techstart Ventures, and Sales Geek Ireland. 

Ryan’s key responsibility will be to unite the Marketing and Sales teams, fostering a collaborative approach to enhance B2B growth strategy. The move is expected to strengthen SNUC’s position in the market and further elevate its offerings to business clients.

These strategic leadership changes reflect SNUC’s commitment to adapting and evolving in the dynamic technology landscape. The company remains dedicated to providing unparalleled custom mini PC solutions while fostering a leadership team that blends experience, vision, and strategic acumen to drive continued success.

Formed in 2015 and headquartered in Round Rock, Texas, SNUC, Inc. is a global systems integrator and OEM specializing in small form factor computers. SNUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers and end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about SNUC visit: https://snuc.com/

Announcements

SNUC® to Double Down on Continued NUC Innovation and Growth

On the heels of Intel’s announcement to stop investment in the NUC product line, SNUC is ready to take the lead.

Kaitlin DeBarros 12 July 2023
SNUC® to Double Down on Continued NUC Innovation and Growth

On the heels of Intel’s announcement to stop investment in the NUC product line, SNUC is ready to take the lead.

AUSTIN, Texas; BELFAST, United Kingdom; DUNLEER, Ireland; July 11, 2023; SNUC, Inc, a leading mini PC solutions company, announced they are prepared to continue ramping their investment in mini PCs and the NUC product line as Intel has announced their intentions to stop investment in this area and pivot their strategy to enable ecosystem partners to continue NUC innovation and growth.

“I am privileged to have helped start up the NUC business at Intel,” said John Deatherage CMO of SNUC. “SNUC has a strong portfolio of branded products and remains 100% focused and committed to delivering small form factor solutions.”

Over the last eight years, SNUC has been building up a comprehensive portfolio of OEM branded products with the initial intent of filling gaps in Intel’s NUC portfolio with product lines like the fanless Porcoolpine and Everglades, and long-life mini PCs with a
seven-year supply commitment. Subsequently SNUC launched standard 4×4 Intel-based NUCs with Topaz and Emerald, and AMD-based minis with the Ruby product lines.

“We’ve come a long way with our own branded product lines,” said Aaron Rowsell co-CEO of SNUC. “This year, I’m excited to say we’ve been pushing the envelope of innovation with AMD-based Moonstone – the highest performing 4×4 mini PC to ever launch; and we are working on an Intel-based 4×4 product line which will launch later this year that will achieve a completely new tier of NUC performance. With SNUC, we’ve got you covered.”

Formed in 2015 and headquartered in Round Rock, Texas, SNUC, Inc. is a global systems integrator and OEM specializing in mini computers. SNUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers,
as well as end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about SNUC, visit www.snuc.com.

Contact: John Deatherage, CMO, johnd@snuc.com

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